Is it any worse than Gold changing to Dave? I might also point out that my wife watches Dave, so she is mystified as to why it's named after a bloke.
Really, is this the best they can do, changing the name, like that will make any difference? Same programming, different name. I wonder what that water-cooler chat was like-
"Say, we need to get the viewing figures up", says one
"Maybe we should invest in some new shows, maybe do a few of our own?", opines another
"na, seems like too much work", replies the first
"how about we change the name, it worked for 'Dave'?", chips in a third
"how much would it cost?", asks the first
"about a buck fifty. I can get my dyslexic cousin Ernie to come up with the new name for a can of soda", responds the third guy
"let legal know we'll need it copyrighted asap, and if anyone in Marketing is still around, wake them up, as they'll need to find a new font for the name." "And someone promote this water cooler to VP, it's great source of inspiration, in fact put it in the same office as the horse we promoted to head of scheduling".
Last edited by Paul Jacques
on Tue Apr 28, 2009 9:32 am, edited 1 time in total.